— · Makeup
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4.4
154 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute, distinctive packaging design
The jelly pot packaging is the dominant purchase motivator across reviews. Many consumers explicitly state they bought it for the aesthetic appeal and cute design, often describing it as 'too cute to say no' and frequently purchasing multiple units or gifts because of packaging alone.
Gift-giving and collectibility
Numerous reviews mention buying the product as gifts or for collection purposes, particularly the mini keychain versions. Consumers appreciate the premium, Instagram-worthy packaging that makes it suitable for gifting.
Brand reputation and repurchase intent
Consumers cite prior positive experiences with dasique or K-beauty products as reasons for purchase. Multiple reviewers mention repurchasing and collecting multiple colors, indicating strong brand loyalty.
Promotional/sale pricing
Many reviews explicitly mention purchasing during sales, discounts, or special promotions (Black Friday, OliverYoung sales). Customers note the product feels like better value when bought at reduced prices rather than full retail.
Influencer visibility and trend awareness
References to the product trending on social media and being a popular 'pick' item suggest influencer and social platform visibility drives trial, particularly among younger consumers discovering the brand through TikTok and Instagram.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lip and cheek dual-use application
Reviewers frequently mention using the product on both lips and cheeks interchangeably, with some noting it works better on lips. The jelly formula allows for flexible application across face areas depending on preference.
Layering for color intensity
Multiple reviews describe needing to apply multiple layers to achieve desired color depth, particularly for consumers with darker or two-toned lips. Some adjust application amount based on desired finish (natural vs. bold).
Primary usage as lip tint/balm
Despite being marketed for both cheeks and lips, the majority of consumers actually use it primarily as a lip product, describing it as a moisturizing lip balm-tint hybrid with glossy finish.
Quick makeup application routine
Consumers note the convenient applicator makes it useful for touch-ups and time-saving daily makeup routines. The built-in applicator eliminates need to use fingers or additional tools.
Seasonal temperature sensitivity
Reviews mention the product becomes softer and potentially leaks during hot/warm weather, requiring careful storage or application adjustments during summer months.
