— · Makeup
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4.4
213 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color-correcting need
Many buyers purchase specifically to neutralize strongly pigmented, red, purple, or dark lips so that lighter or truer lip tint shades can show properly on top.
Word-of-mouth / social discovery
Several reviewers mention buying after seeing it on YouTube, TikTok/Douyin makeup trends, or because of good online reviews, indicating influencer-driven demand.
Repurchase and shade collecting
A notable share of reviewers say they repurchased or bought additional colors (warm/cool sets) after loving the original shade, showing repeat-buy potential.
Set/bundle value with free gifts
Some purchases were driven by set deals that included a bonus lip tint or gloss, which customers found convenient for trying the brand's other lip products.
Curiosity about the grey/unique base concept
Buyers were drawn to the distinctive grey-toned base shade, seen as more effective than concealer or foundation for canceling lip color.
How they use it
Applied as a priming step
Most reviewers use it as the first step before applying lip tint, gloss, or lipstick to neutralize their natural lip color.
Requires lip prep
Skin concerns raised — and how the product addressed them
✓The product is widely reported to successfully neutralize or mute strong red, purple, or dark pigmentation so lighter lip products can show true to shade.
✓Reviewers frequently note the product can worsen dryness or emphasize chapped patches unless lips are moisturized beforehand, so it does not fully solve this concern and can aggravate it.
✓Some reviewers say it fills in and blurs fine lip lines for a smoother look, though others say unprepped lips still show texture through the product.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple reviews recommend moisturizing or exfoliating lips first, as the product can look patchy, cakey, or dry on unprepped or chapped lips.
Layering with tints/glosses
Commonly layered under glow tints, matte tints, or glossy lip products, with reviewers noting it changes how the top color renders (mutes brightness, boosts trueness of shade).
Occasional standalone use
Some wear it alone as a soft nude/pink lip color rather than only as a base, appreciating the subtle finish on its own.
Daily/frequent reapplication
A subset of users apply it daily as part of their everyday lip routine, including reapplying throughout the day after eating or drinking, since durability is limited for some.
✓Many with red-toned lips say the base evens out redness, creating a neutral canvas that makes subsequent tints look less warm or orange.
✓Reviewers with peeling or rough lips report the product does not sit well and can highlight or worsen the flaking, indicating it is not suited for compromised lip skin.
Concerns and outcomes summarized from reviews; percentages are approximate.
