— · Makeup
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4.8
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and SNS recommendations
A large share of reviewers explicitly say they bought it because a YouTuber, makeup artist, or Instagram/TikTok influencer recommended it, indicating strong social-proof driven demand.
Repurchase/consumable restocking
Many reviewers are on their 4th-10th repurchase, treating the puff as a routine consumable that needs regular replacement for hygiene, and buy multi-packs to have spares on hand.
Price/value (CP value)
Reviewers frequently cite that it is cheaper than competitor puffs (e.g., Rosy Rosa) or was bought to reach a discount threshold, and praise getting 5 puffs per pack as good value.
Compatibility with existing cushion foundation
Buyers who already own an espoir Be Glow/Be Velvet cushion purchase this as a replacement puff, and others buy it specifically because it reportedly works well with other brands' cushions too.
Curiosity from positive reviews/ratings
Several reviewers say they bought it simply because of the high review volume or ratings they saw online, wanting to test if the hype was justified.
How they use it
Applying cushion/liquid foundation
The primary use is tapping/patting cushion foundation, liquid foundation, BB cream, or sunscreen onto the face for an even, non-patchy finish.
Skin concerns raised — and how the product addressed them
✓Reviewers report the soft, bouncy texture spreads cushion and liquid foundation evenly, reducing streaky or patchy results compared to other puffs.
✓Several users note this puff causes less friction and doesn't fray at the edges the way competitor puffs (e.g., Rosy Rosa) do, making it gentler on skin during blending.
✓Oily-skin users report needing to replace the puff more frequently (up to 2 per cushion refill) and recommend swapping every 2 weeks, especially in summer, to avoid skin issues from product buildup.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Detail areas like nose and under-eye
Reviewers note the puff's softness and shape make it easy to fit into small areas like the sides of the nose (小鼻) and under-eyes.
Double-sided and multi-product use
Some use both sides of the puff, and use it not just for foundation but also for setting powder, concealer, or blending cream contour/highlighter.
Frequent replacement for hygiene
Users, especially those with oily skin, wash and reuse the puff only 1-2 times before replacing it, with several noting they swap it out every 2 weeks or more frequently in summer.
Cross-brand compatibility
Many use the puff as a universal replacement for other cushion foundation brands (e.g., Vanilla Co, Clio, Anua) rather than only espoir products.
✓The puff is praised for helping achieve a natural dewy or glowy finish when paired with glow-type cushions, enhancing radiance without heavy layering.
✓A minority of reviewers note the puff dilutes concealer or foundation coverage rather than building it up, making it less ideal for concealing concerns like blemishes or discoloration.
Concerns and outcomes summarized from reviews; percentages are approximate.
