Character/mascot collaboration packaging
A very large share of reviewers explicitly state they bought it for the 'mangomee'/petjanko bear collaboration design and cute tin packaging rather than the blush formula itself.
Free bundled brush
Many buyers mention the included dual-tip brush as a strong value-add that made the purchase feel like a bargain, especially during sales.
Discount/sale pricing
Numerous Korean and Japanese reviews mention buying at 50% off or via coupon promotions (e.g., 6,900–9,500 won), which was a deciding factor.
Shade/color collecting
Several reviewers bought multiple shades (01/02/03) after trying one, indicating collectible, series-based repurchase behavior.
Repeat purchase / gifting
A number of reviews explicitly note this is a repeat purchase or that it was bought as a gift for a friend, suggesting brand loyalty beyond the limited edition.