— · Cleanser
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4.8
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation & hyaluronic acid
Multiple buyers explicitly mentioned purchasing because of the mild, hyaluronic acid-rich formula. Transparency around ingredients (low molecular HA) is a key decision driver for health-conscious consumers.
Repurchase & brand loyalty
Several reviews indicate repeat purchases and switching from oil or balm cleansers to this milk product, suggesting strong product satisfaction and loyalty.
Bundle value (200ml + 55ml set)
Buyers highlighted the bonus 55ml size as a compelling reason to purchase, perceiving the set as offering better value than single-size options.
Suitability for sensitive & treated skin
Consumers with sensitive skin or those using tretinoin specifically sought this product for its gentle profile, reducing skin irritation risk.
Influencer or brand reputation
While not explicitly mentioned as 'influencer' recommendations, the consistent positive sentiment suggests strong word-of-mouth and brand trust in Korean beauty communities.
How they use it
Makeup and sunscreen removal first step
Most reviews describe using it as the primary cleanser for makeup, sunscreen, and tint removal, typically as the first or only cleansing step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Sensitive skin daily routine
Consumers use it regularly in daily skincare routines, particularly those with dry or sensitive skin who avoid harsher oil or balm cleansers.
Layering with other skincare
One reviewer mentioned using it 'on top of makeup,' and others reference using it before additional hydrating steps, indicating it fits into multi-step routines.
Preferred alternative to oil cleansers
Multiple users explicitly switched from oil-based cleansers to this milk, suggesting a shift toward gentler, less stripping formulations in their routines.
