— · Makeup
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4.6
298 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/idol recommendation
Many reviewers (Japanese, Korean, and English) mention buying after seeing a specific influencer, YouTuber, or idol wearing the shade, indicating strong social-media-driven demand.
Packaging appeal (pacage-buy)
A large share of reviews, especially in Japanese ('パケ買い'), state they bought primarily for the cute glass bottle design rather than the formula itself.
Shade/color collecting
Multiple reviewers say they are 'collecting' or plan to buy 'all the shades,' suggesting the multi-color lineup drives repeat and multi-SKU purchases.
Repurchase/loyalty
Several reviewers explicitly state this is their 2nd or repeat purchase and that they will 'always buy' the line, showing brand loyalty despite known longevity issues.
Ingredient/hydration reputation
Reviewers frequently cite the moisturizing, non-drying formula as a reason for choosing this over other tints, especially for dry-lipped users.
How they use it
Daily/everyday wear
Many users report wearing it 'almost daily' or as a natural no-makeup-look lip product for work, school, or bare-face days.
Layering with other lip products
Skin concerns raised — and how the product addressed them
✓Most reviewers say the formula is highly moisturizing and smooths dry patches while worn, though a portion note dryness returns once the color fades.
✓This is not solved by the product; it's the most consistently reported limitation, with fading typically occurring within 1-3 hours or after eating/drinking.
✓Multiple reviewers explicitly state the product does not cause irritation or breakouts even with frequent reapplication, suggesting a gentle formula for sensitive lips.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequently used as a base or topper over lipstick, lip liner, or other tints to mute, brighten, or add gloss to the color.
Frequent reapplication
Because color and shine fade quickly (often within 1-2 hours or after eating/drinking), users reapply multiple times throughout the day.
Seasonal shade selection
Reviewers select shades based on season and undertone (e.g., brown/red tones for fall/winter, pastel/lavender for spring/summer) and personal color type (Yellow/Blue undertone, 'bluebe/yellobe').
Base prep for pigmentation
Some users note applying concealer or lip liner first to neutralize natural lip pigment before application to get truer shade payoff.
✓Reviewers note the sheer formula lets natural lip color show through, and recommend using concealer or lip liner as a base to neutralize pigmentation for truer shade results.
✓A few reviewers mention the gloss visually smooths and plumps lip texture and fine lines while worn, giving a plumper appearance.
Concerns and outcomes summarized from reviews; percentages are approximate.
