Influencer/Celebrity Recommendation
Multiple reviewers mention purchasing based on influencer endorsements, particularly referencing 'Liz' as a driving factor for their initial purchase decision.
Repurchase of Trusted Brand
Existing EITHER& customers repurchased this specific cushion after positive experiences with other products in the Glow Pixel line (Snow, Silver variants).
Unique Packaging Appeal
The distinctive pebble-shaped case design attracted consumers as a visually appealing gift or personal collection item, noted as novel and cute by multiple buyers.
Formula Properties
Consumers sought a glow cushion specifically for its moisturizing properties and luminous finish, differentiating it from matte foundations.