— · Makeup
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4.8
29 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand discovery and novelty appeal
Several consumers mentioned being attracted to the brand for the first time or discovering it through marketing campaigns and commercials, indicating strong brand awareness-building in the market.
Promotional pricing and discounts
Multiple reviews cite purchasing due to sales events and promotional discounts (e.g., 11,000 won pricing), suggesting price sensitivity drives initial trial even among satisfied repeat customers.
Color palette and tone matching
Consumers specifically purchased colors matching their skin tone undertones (cool, warm, muted tones), indicating the 6-color range successfully addresses tone-specific needs in the market.
Gift purchasing
At least one review explicitly mentions buying for a girlfriend as a gift, suggesting appeal as a cosmetics gift item beyond personal use.
Formula reputation (milky texture)
The distinctive 'milky' formula texture was mentioned as an attraction point, with consumers seeking a specific aesthetic and feel different from other tints on the market.
How they use it
Buildable application with layering
Consumers adjust coverage by varying coat count (1 coat for sheer application, 3 coats for fuller color), allowing flexibility for daily to more dramatic looks.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Year-round and seasonal use
Reviews mention summer-specific use due to cooling effect and less stickiness, and fall/muted tone recommendations, indicating use throughout seasons with tone adjustments.
Daily makeup routine staple
Multiple reviews describe it as suitable for 'daily use' and 'daily makeup,' positioning it as a go-to product in regular beauty routines rather than special occasion use.
Long-lasting wear
Users report the tint lasts approximately one month of regular use, with one reviewer noting month-long usage from a single purchase, indicating good product longevity.
