— · Makeup
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4.7
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/YouTuber recommendations
Many reviewers say they bought it after seeing Korean and Japanese YouTubers or influencers (including a celebrity known as 'HyoJin' and mentions of 'Jeonghan') feature the cushion, describing it as a trending 'hit' item.
Repeat/loyal repurchase
A very large share of reviews are explicitly 2nd, 3rd, or 'countless' repurchases, with some buyers saying they tried other brands but always return to this cushion.
Bundled refill value
The product frequently ships with one or two extra refill cushions or a mini powder, which reviewers repeatedly cite as a major reason to buy, calling it 'incredibly good value' or 'too cheap for what you get'.
Sales and promotions
Numerous Japanese-language reviews specifically mention buying during Olive Young or Qoo10 sales ('メガ割', 'バグセール'), indicating price promotions are a strong purchase trigger.
Gifting for family members
Several reviewers purchased it for mothers, grandmothers, or friends, suggesting the product is also seen as a safe, well-known gift item.
How they use it
Daily base makeup step
Used as the primary foundation step, often applied by dabbing/patting with the included puff rather than swiping, per reviewer tips.
Skin concerns raised — and how the product addressed them
✓Mixed results: dry-skin users often report tightness or flaking after several hours unless they apply a hydrating primer/moisturizer first, while some say careful prep fully resolves the issue.
✓Most reviewers say the cushion visibly smooths and covers pores, reducing the need for a separate concealer.
✓Reviewers with oily or combination skin report the semi-matte finish controls shine effectively and lasts through humid or hot conditions without powder touch-ups.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered with primer or moisturizing base
Dry-skin users report needing to apply a hydrating primer or moisturizer underneath to offset dryness, while oily-skin users often skip powder entirely.
Thin, buildable application
Reviewers recommend applying a thin first layer and building coverage gradually, since the product is highly pigmented and can look 'cakey' or heavy if over-applied, especially around the nose.
Paired with setting spray/powder for hot/humid climates
Some users combine it with a fixing mist or the included mini powder to extend wear through sweat and heat, particularly in summer or humid regions.
Seasonal shade/formula switching
Several reviewers switch between this matte version and a 'moisture' version depending on season, using the Ultimate White in warmer months and a more hydrating cushion in winter.
✓Several users note the cushion brightens the complexion and evens out tone, giving a 'one-tone brighter' or glowing look.
✓Reviewers acknowledge the product can settle into these areas over time, recommending thin application and blending to minimize the effect rather than a full solution.
Concerns and outcomes summarized from reviews; percentages are approximate.
