— · Makeup
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4.6
75 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Discovery
Multiple reviews mention discovering the product through Korean YouTube videos and social media, driving purchase intent among international audiences unfamiliar with the Espoir brand.
Repurchase & Trial-to-Full Size Conversion
Several customers report buying the full-size product after testing a mini version or receiving it in promotional bundles, indicating strong product satisfaction and retention.
Gift Purchase
Some buyers purchased specifically as gifts for friends and family, suggesting the product's appeal as a cosmetics gift item with perceived value.
Functional Innovation (Plumping + Liner)
The combination of lip plumping technology with a traditional lip pencil format attracted consumers curious about this hybrid product category, described as 'revolutionary' in reviews.
How they use it
Daily Lip Liner Application
Multiple consumers report using it daily as a standard lip liner for defining and contouring lips, with several noting it as a 'go-to' or 'life item' for routine makeup.
Color Correction & Discoloration Coverage
Regular use for covering uneven lip pigmentation and natural lip discoloration, with some using it alone without additional lipstick or gloss.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Other Products
Consumers apply it under lipsticks or lip glosses to enhance color payoff and create a plumped base; some blend it with fingers or applicators after application.
Overdrawn Lip Application
Frequently used for overlining lips to create fuller appearance, with praise for precise application due to thin pencil tip allowing detailed definition.
