Cute packaging and bonus keycap/keyring
A very large share of reviewers explicitly say they bought the product for the adorable tube design or the included keycap/keyring gift (e.g., Wiggle Wiggle edition), sometimes admitting they purchased before even trying the tint itself.
Brand loyalty and repurchase
Many customers say they already own multiple Colorgram Fruity Glass Tint shades and repurchase in new colors because they trust the formula and finish from prior experience.
Influencer/social media recommendation
Several reviewers mention discovering the product via YouTube or Korean beauty influencers/YouTubers before buying, especially for popular shades like Oolong Lychee and Merry Peach.
Affordable price point
Reviewers frequently highlight the low price relative to quality, with some noting sale prices around $5 or equivalent local currency as a strong purchase driver.
Natural, MLBB (my-lips-but-better) color payoff
Buyers are drawn to the milky, sheer, natural-looking tint that suits everyday and 'no-makeup' looks, appealing to a wide range of skin tones and undertones.