Friend/Influencer Recommendation
Multiple reviewers mention purchasing based on YouTube recommendations, friend suggestions, and social media influencer endorsements, indicating strong word-of-mouth and content creator marketing effectiveness.
Brand Trust & Ingredient Reputation
Consumers cite familiarity with SKINFOOD as a trusted Korean cosmetics brand and appreciation for natural/organic ingredients (berry content, vitamin C) as purchase drivers.
Repurchase & Product Loyalty
Several reviews explicitly mention this is a repurchase, indicating strong customer retention and satisfaction with consistent product performance.
Makeup Compatibility
Buyers specifically sought this product because it works well as a base under makeup without causing foundation to shift or separate throughout the day.
Easy Washability
Multiple consumers mention purchasing because reviews indicated easy removal/washability, which is a practical consideration for daily use.