Ingredient reputation and sun protection
Consumers were drawn to the SO NATURAL brand and the product's high SPF50+ PA++++ rating for reliable daily UV protection without irritation concerns.
Minimal makeup aesthetic
Several buyers purchased it specifically for a no-makeup or light-coverage look, appreciating its thin formula and subtle tone adjustment.
Glasses compatibility
At least one reviewer highlighted it as a must-have because it does not transfer onto eyeglasses, solving a pain point for regular glasses-wearers.
Product curiosity and brand trust
Some buyers were influenced by brand visibility in-store (Olive Young) and general positive sentiment, buying to try the newly launched product.