Social media / influencer hype
Multiple reviewers mention buying after seeing the puff recommended by Instagrammers, YouTubers, or trending on SNS.
Repurchase / stocking up
A large number of reviewers explicitly repurchase multiple units or 'stock up' before sales or stock-outs, indicating strong loyalty and repeat revenue potential.
Included storage case as added value
Many buyers cite the bundled plastic case as a key reason for choosing this over other puffs, since it keeps the puff clean and portable.
Word-of-mouth / community reviews
Korean reviewers frequently mention purchasing after seeing high ratings or blog/community reviews on Olive Young.
Curiosity about the 'cloud/pang pang' novelty
Some buyers purchased simply because of the cute name or unique thick, cloud-like appearance shown in listing photos.