Reputation for gentleness/sensitive skin suitability
Many buyers purchased specifically because Soonjung is known as a mild, low-pH line recommended for sensitive, redness-prone, or post-procedure skin.
Repurchase/loyalty
A large number of reviews explicitly state this is a repeat purchase, some noting they've bought it 3-5+ times or used it for years as a holy-grail staple.
Value of the large set with refill
The double bottle plus refill packaging is repeatedly highlighted as a great value/cost-performance deal, especially when on sale or bundled as 1+1.
Word-of-mouth and social recommendations
Several reviewers mention trying the product due to good reviews, TikTok influencer mentions, or even an AI chatbot recommendation for sensitive/PCOS skin.
Fungal acne safe / ingredient-conscious buying
Buyers with fungal acne or ingredient-sensitivity concerns chose this product because it is noted as fungal-acne-safe with a short, simple ingredient list.