— · Cleanser
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.8
500 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Reputation for gentleness
Many buyers purchased after hearing it was one of the gentlest cleansers available, especially suited for sensitive or barrier-damaged skin.
Repurchase loyalty
A large number of reviewers explicitly state this is their 2nd-6th bottle, showing strong repeat-purchase behavior driving continued sales.
Gifting
Frequently bought as gifts for mothers, sisters, husbands, friends, and teens, often to introduce them to K-beauty.
Influencer/word-of-mouth recommendation
At least one reviewer cited buying after seeing it recommended by a known beauty influencer (James Welsh), and others mention friends recommending it.
Affordable price point
Several reviews highlight it as a high-quality product at an accessible price compared to pricier Western cleansers like La Roche-Posay or Fresh Soy Cleanser.
How they use it
Second step in double cleansing
Very commonly used after an oil cleanser (often Beauty of Joseon's own) as the water-based second cleanse step.
Morning use
Many reviewers specifically use it as a light morning cleanser due to its gentle, non-drying nature.
Skin concerns raised — and how the product addressed them
✓Most reviewers with dry skin report the cleanser does not leave skin feeling tight or stripped, though a small minority still found it drying in harsh climates.
✓Widely praised for not irritating sensitive skin, not burning eyes, and even helping calm existing irritation or rashes.
✓Several reviewers with acne-prone skin report fewer breakouts and improved texture after regular use, though results are anecdotal.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Twice-daily use
A significant share use it both morning and night as their sole facial cleanser.
Family/shared use across skin types
Reviewers report entire households (spouses, teens, parents) using the same bottle despite differing skin types (oily, dry, combination).
Small amount per use
Multiple reviews note the product is concentrated, requiring only a small amount to lather and clean effectively.
✓Many oily-skin users call it their favorite for controlling oil without over-drying, though a few felt it didn't fully remove sebum in humid weather.
✓A few reviewers note reduced redness and calming effect on irritated or reactive skin after use.
Concerns and outcomes summarized from reviews; percentages are approximate.
