— · Cleanser
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4.9
33 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Trust
Multiple consumers purchased based on positive perception of the S.NATURE rice-based formula and trust in the brand's gentleness, with some discovering it through the broader S.NATURE cleansing line.
Sensitivity-Conscious & Gift Recommendations
Friends and family with sensitive skin drove purchases through word-of-mouth recommendations, with buyers selecting it specifically to avoid irritation issues experienced with competitor products like RiBe.
Influencer & Social Media Visibility
Several reviewers explicitly mentioned discovering and purchasing the product via Instagram due to its reputation and online buzz within beauty communities.
Problem-Solution (Irritation Relief)
Consumers actively seeking a non-irritating alternative to products causing eye stinging, tingling, or discomfort purchased this as a direct replacement for previous solutions.
Repurchase & Brand Loyalty
Established users from the S.NATURE cleansing product line expanded into this remover, and satisfied customers indicated clear intent to repurchase despite size limitations.
How they use it
Daily Makeup Removal Routine
Consumers use it as a dedicated step in their cleansing routine, typically followed by foam or oil cleansing, especially for removing waterproof mascara and eyeliner.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Intensive Eye Makeup Focus
Heavy daily eye makeup wearers rely on this product as their primary solution for removing intense/waterproof mascara and lipstick, consuming the 145ml bottle in 3-4 months with regular use.
Sensitive Skin Protocol
Users with extremely sensitive facial skin integrate it into their regimen specifically to avoid irritation, replacing products that previously caused stinging or blurring sensations.
