— · Cleanser
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4.6
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sale/Promotional Pricing
Multiple reviews indicate price-sensitive purchasing, with consumers specifically mentioning buying during OliveYoung big sales or discounts. Several note they would not repurchase at full price.
Ingredient Reputation & Yuja Brightening
Consumers cite the niacin and yuja (Korean citron) ingredient as a key draw, with expectations and confirmations of brightening and tonal evening benefits.
Repeat Purchase & Brand Loyalty
Multiple reviews indicate second or subsequent purchases, suggesting strong product satisfaction and habit formation, particularly among Japanese and English-language reviewers.
Fragrance Appeal
The pleasant, refreshing citrus scent is frequently mentioned as a primary reason for purchase and repurchase, with consumers noting it makes using the product enjoyable.
High Volume for Price Point
Reviewers comment on the generous 100ml size relative to cost, describing it as good value and a 'steal' when on promotion.
How they use it
Morning Cleanser Preference
Multiple reviews specifically reference using this as a morning cleanser, noting its refreshing and energizing properties to start the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary Cleanse in Double Cleanse Routine
Several users employ this after oil cleanser to remove residual sunscreen and makeup, using it as the water-based second step.
Frequency Adjustment by Skin Type
Sensitive or dry-skinned users report reducing frequency to once or twice weekly rather than daily use, due to potential dryness.
Seasonal Usage Variation
Multiple reviews note preferring this product during summer for its refreshing feel, while some avoid it during dry winter months.
Minimal Product Usage
Multiple reviewers emphasize needing only a small drop or dot to cleanse the entire face, indicating high concentration and cost-efficiency per use.
