— · Makeup
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4.6
114 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordable Price & Value
Multiple reviews highlight cost-friendliness and good value for money, making it accessible for budget-conscious consumers or those willing to try the brand.
Korean Beauty Trend & Brand Reputation
Lilybyred is established in the Korean beauty market; consumers actively repurchase and express loyalty to the brand's eyebrow product line, with some noting they switched brands to return to this product.
Influencer & Social Recommendations
Several reviews indicate discovery through positive online recommendations and high marketplace rankings, particularly from Japanese and Korean beauty communities.
Repurchase Loyalty
Multiple buyers note this is a repeat purchase (second, third, fourth times), indicating strong satisfaction and habit-forming appeal compared to competitors like Gimme Brow or Peripera.
Natural Finish Alternative
Consumers explicitly seek this as an alternative to pencil-based brow products or traditional mascara-style formulas, attracted by the promise of natural-looking definition.
How they use it
Layered with Brow Pencils
Several users apply this after sketching with eyebrow pencil to add color and hold, using it as a second step to enhance definition created by pencil strokes.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Standalone Daily Routine
Many consumers use it as their primary or only brow product for everyday makeup, noting it provides sufficient color and shape without additional products.
Thin-Brow Specific Use
Users with sparse or fine eyebrows report using it to fill and define, while those with thick brows use it to tone down and soften their natural appearance.
Frequent Reapplication Due to Lightness
Some reviews indicate users apply multiple coats or brush back-and-forth to build adequate color intensity, suggesting single application may be insufficient for darker hair.
All-Day Wear & Hold
Consumers describe using it for all-day hold, particularly for bleached or lightened brows, and note it keeps hair in place without transfer throughout the day.
