— · Makeup
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4.8
110 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color aesthetics and variety
Consumers frequently purchased this product specifically for its beautiful, diverse color palette ranging from soft pinks and violets to deeper purples and neutrals. The extensive 23-color range appeals to buyers seeking colors that suit various skin tones and seasonal preferences.
Jelly and sheer finish appeal
Many buyers were drawn to the distinctive crelly (cream/jelly) finish that provides a natural, elegant look. This texture appeals to consumers transitioning from gel nails or those seeking a lightweight, everyday alternative.
Packaging and cute branding
The attractive bottle design and cute aesthetic of the Dear.A brand motivated repeat purchases. Reviewers explicitly mentioned the packaging as a reason for buying and gifting the product.
Repurchase loyalty
Multiple reviews indicate repeat purchases, with some customers buying their 3rd, 4th, or subsequent bottles, suggesting strong product satisfaction and brand loyalty.
Easy application and smooth formula
Consumers purchased based on recommendations and word-of-mouth about the product's user-friendly application, even appeal noted for less experienced nail artists or people with thin nails.
How they use it
Layering for opacity control
Most reviewers apply 2-3 coats to achieve desired opacity, with lighter shades requiring up to 5 layers. Consumers appreciate the ability to customize finish from sheer to opaque depending on preference.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily and everyday wear
The polish is frequently used as an everyday, non-burdensome product suitable for school, work, and casual activities. Many describe it as 'light,' 'gentle,' and comfortable for regular use.
Seasonal versatility
Reviewers use different shades across seasons, with lighter pinks and violets for spring/summer and deeper purples for fall. The buildable nature allows the same polish to serve multiple seasonal purposes.
Quick-drying routine
Consumers appreciate the relatively fast drying time, though some note it can be tricky for slower applicators. The formula allows for relatively quick completion of nail application.
Layering with other products
Some users apply the polish as a base or layer it with other products, such as shimmer toppers or gel-like finishes, to customize the final look.
