Brand trust from other Tooq products
Several reviewers say they already loved Tooq's eyeshadow or other lip shades and bought this tint based on confidence in the brand's quality.
Repurchase / shade collecting
Many customers are on their 2nd–4th tube and explicitly state they intend to collect the full 9-color lineup after enjoying earlier shades.
Restock alerts and scarcity
Numerous reviews mention waiting for restock notifications because the product frequently sells out, driving urgency to purchase when available.
Sale/discount timing
Multiple buyers mention purchasing during Olive Young sales or 'encore sale' promotions to get a better price.
Influencer/social recommendation
At least one reviewer cites a YouTuber recommendation as the reason for trying the product, and others reference the product's general popularity/ranking.