— · Makeup
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4.5
513 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cool-toned shade availability
Many buyers specifically sought a true cool-toned contour that doesn't turn orange, which they say is rare in Western brands, making this product's shade range a key draw.
Beginner-friendly format
Numerous reviewers bought it as their first contour product, citing the stick-plus-brush format as an easy entry point for makeup beginners.
Influencer/social recommendation
Several reviews mention purchasing after seeing it used by a YouTuber or via social media recommendation.
Repurchase/loyalty
Many reviewers explicitly state this is their 2nd, 3rd, or 5th repurchase, indicating strong repeat-buy behavior once a matching shade is found.
Price and sales promotions
Reviewers frequently cite buying it because it was on sale, cheap, or good value, especially during Olive Young promotions.
How they use it
Nose contouring focus
The single most common use case is contouring the nose bridge/tip, with many users saying it is specifically sized and shaped for this area.
Daily makeup step
Many reviewers use it daily as part of their base/complexion routine, applying before or after powder for subtle shading.
Skin concerns raised — and how the product addressed them
✓Reviewers report mixed results, with cool-toned and neutral shade options helping many Asian and fair-skinned users avoid orange or muddy tones, though others found shades too grey, too warm, or mismatched for their undertone.
✓Many reviewers say the stick successfully adds visible dimension and height to a flat nose bridge when applied and blended correctly.
✓Some users with oily skin note the contour fades or disappears within hours, indicating the formula is not fully long-wear for oilier skin types.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Built-in brush blending
Users commonly apply the cream directly with the stick then blend using the attached sponge/brush on the opposite end.
Light-handed, buildable application
Reviewers note it applies strong at first and recommend a light touch, building up color gradually to avoid an unnatural look.
Multi-area use beyond nose
Some use it more broadly for jawline, chin, eye sockets, cheek hollows, and even aegyosal (under-eye) shading.
✓The creamy, buildable formula paired with the built-in blending brush is credited with making contouring approachable and mistake-forgiving for first-time users.
✓A few reviewers with dry skin note the stick can feel slightly dry or patchy, though most describe it as creamy and comfortable.
Concerns and outcomes summarized from reviews; percentages are approximate.
