Brand Loyalty & Reputation
Multiple reviewers explicitly state they are long-time CLIO customers who repurchase because of the brand's proven quality and their confidence in the line. One reviewer notes they have used CLIO cushions for many years and still love the new version.
Inclusive Shade Range
Several reviewers purchased #05 Sand specifically because they were previously unable to find matching shades from CLIO or other brands due to having tan or darker skin tones, making this shade expansion a key purchase driver.
Pandemic-Era Wear Concerns
At least one reviewer bought the product specifically for its non-smear properties during mask-wearing, indicating functional need during specific life circumstances.
Upgrade from Previous Formula
One reviewer explicitly purchased the newer version as an upgrade, having owned the older Founwear Cushion and noting improvements in formula consistency and application.
Price-to-Performance Value
Reviewers describe the cushion as 'well worth the money,' suggesting competitive pricing relative to perceived quality and coverage benefits.