— · Cleanser
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4.7
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and ingredient trust
Consumers cite SKINFOOD as a trusted Korean cosmetics brand, with several reviews mentioning confidence in using the product due to the brand name alone.
Recommendation and word-of-mouth
Multiple reviews explicitly state the product was purchased based on recommendations from others, indicating strong social proof and viral potential on social platforms.
Attractive pricing and sales promotions
Several buyers mention purchasing at discounted prices or during sales events, with budget-conscious consumers specifically attracted to the value proposition.
Exfoliating benefits without irritation
Consumers sought a gentle peeling foam that would not cause irritation, having had negative experiences with grainy exfoliants in the past.
Repurchase for routine integration
Past users repurchase the product after successful integration into their skincare routine, indicating proven efficacy encourages loyalty.
How they use it
Weekly exfoliating step
Multiple reviews describe using the foam as a weekly exfoliating treatment rather than a daily cleanser, targeting texture improvement.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily gentle cleansing
Several consumers use it as a regular daily facial cleanser, praising its mild formula that does not over-dry the skin.
Occasional use for combination/oily skin
Some users with oily or combination skin apply it occasionally rather than daily to avoid irritation or excessive drying.
Post-cleanse moisturizing required
Reviews indicate consumers follow up with moisturizer after use, as the product leaves skin feeling 'squeaky clean' and may require hydration replenishment.
