Affordable pricing and promotional sales
Multiple reviews mention purchasing during sales events and budget-friendly pricing as a key driver, particularly when looking for a moisturizing base.
Giverny brand reputation and product line affinity
Several customers were already familiar with Giverny cushion products or other Giverny items and chose to try this foundation based on positive brand experience.
Winter seasonal need for hydration
Consumers specifically purchased this product to address dryness concerns and provide moisture during colder months when their skin becomes parched.
Suitability for fair/bright skin tones
Multiple reviews indicate selection based on the product's ability to work well with light complexions without oxidizing or turning overly dark.
Gift and recommendation
Some purchases were made as gifts for mothers or based on recommendations from makeup artists and social media influencers within the K-beauty community.