— · Makeup
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4.6
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Dupe for prestige brands
Many buyers cite it as a more affordable alternative to NARS Radiant Creamy Concealer or Tarte Shape Tape, purchasing to compare or replace pricier products.
Repurchase / brand loyalty
A large share of reviews are repeat purchases (2nd, 3rd, 4th bottle), with some customers saying they've used it since 2020 and always return to it.
Reputation and popularity
Several reviewers mention buying it because it is a famous/award-winning Korean concealer with well-known coverage and brightening reputation.
Gifting
A few reviews mention buying it as a gift for a friend, citing positive feedback after gifting.
Cute packaging / collabs
Limited-edition character collaborations and cute packaging design drove some impulse purchases, especially among Japanese reviewers.
How they use it
Under-eye brightening and dark circle coverage
The dominant use case is dabbing the concealer under eyes to brighten and cover dark circles/puffiness, often highlighted as the product's strongest function.
Spot/blemish concealing
Also used to cover acne, acne scars, redness, and dark spots on cheeks and around the face.
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report the concealer effectively brightens and covers dark circles, often citing it as the primary reason for purchase and satisfaction.
✓Mixed results: many find it hydrating and non-drying, but a notable subset with dry skin report it emphasizes dead skin and dryness unless the area is pre-hydrated.
✓Most reviewers say it covers acne spots and scars well and doesn't cause breakouts, though a couple noted it doesn't fully hide red, inflamed acne.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used as foundation/base alternative
Many users apply it alone on quick days or travel instead of full foundation/cushion for light coverage.
Layered with cushion or foundation
Frequently combined with cushion foundation or setting powder to extend wear and reduce creasing, or used first before base makeup for tone correction.
Used as highlighter/contour
Lighter shades are commonly repurposed as a highlighter on nose bridge, cheeks, and brow bone for a lifted look.
✓Users report the product brightens and evens out complexion, often used as a highlighter or tone-up product for a fresher look.
✓Some reviewers note minimal creasing when applied thinly and set with powder, but others experience noticeable creasing in fine lines especially with heavier layering.
Concerns and outcomes summarized from reviews; percentages are approximate.
