— · Cleanser
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4.5
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Vegan & Gentle Formulation
Multiple reviews cite the vegan ingredient profile and reputation for being gentle on eyes as a primary purchase driver, with consumers explicitly choosing it to avoid irritation common with oil-based removers.
Repurchase & Brand Loyalty
Several consumers mention being repeat Frudia customers or having settled on this product as their regular eye remover, indicating strong retention potential.
Sale Price & Value
Buyers mention purchasing during Olive Young sales events and appreciate the large 300mL volume relative to price, making it an economical choice.
Non-Irritating Claims
Advertising emphasizing 'no eye stinging' and gentle properties attracted buyers seeking alternatives to harsher removers, though some later experienced disappointment.
How they use it
Daily Eye & Lip Makeup Removal
Most reviews describe using it as a regular daily cleanser for mascara, eye makeup, and lip color, often as a dedicated makeup remover step before general cleansing.
Cotton Pad Application
Consumers typically soak a cotton pad with the remover and press it on eyes to dissolve makeup, which they report removes mascara effectively in one or two applications.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Fresh, Non-Oily Feel
Users note applying it without the greasy residue of oil-based removers, making it suitable for oily skin types and leaving a fresh sensation post-cleanse.
