— · Makeup
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4.6
61 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social media discovery
Multiple reviews mention discovering the product through YouTube, Instagram, and TikTok content, with specific mentions of being attracted to the 'glossy/shiny look' and color uniqueness shown by creators.
Trend-driven color preferences
Consumers purchased for specific trending shades, particularly cool-tone nudes, muted colors, and mysterious dark tones ('midnight shade') that align with current beauty aesthetics.
Price and value proposition
Several reviews explicitly note the affordable pricing ('cheap,' 'cost-effective,' 'reasonable price') as a motivation to purchase and collect multiple colors in the range.
Brand reputation and product formula interest
References to MERZY as a trusted Korean cosmetics brand and desire for quality glossy formulas with plumping properties drove initial purchases.
Gift and collection mentality
Some consumers indicated intent to repurchase additional colors, suggesting the 12-color range encourages collection-based purchasing behavior.
How they use it
Daily portable lip product
Consumers report carrying it in bags for frequent touch-ups throughout the day and using it as an essential daily lip product, indicating high portability and ease of reapplication.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with other lip products
Reviews mention using it as a topper over other lip tints or applying over deeper lip colors ('layering with other deep lip tint') to create custom looks and enhance shine.
Base layer for lip makeup
Several consumers describe applying it as a base layer on bare lips or using it to fill in lip lines before other products, leveraging the formula's adhesive properties.
Seasonal and temperature-dependent use
One review notes the product becomes problematic in very cold weather (minus degrees), indicating seasonal limitations in certain markets.
