— · Cleanser
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4.9
22 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Recommendations
Multiple reviews mention discovering the product through YouTube and TikTok influencers, with several consumers citing shorts/video content as motivation for purchase.
Reputation for Sensitive Skin Compatibility
Buyers specifically sought this product after experiencing irritation with other cleansing balms, attracted by the collagen barrier formula promise.
Blackhead & Sebum Removal Claims
Strong marketing around blackhead removal effectiveness drove purchase intent, though this claim shows mixed validation in actual reviews.
Repurchase & Loyalty
At least one reviewer reports 6+ repeat purchases, indicating strong satisfaction and routine integration among core users.
Live Shopping & Flash Sales
Several reviews mention purchasing during live broadcasts and promotional events, suggesting price-sensitive buying behavior and promotional effectiveness.
How they use it
Daily Cleansing Step
Consumers integrate it as a regular first cleanse or makeup removal step, with one user mentioning use before a secondary cleanser (Kubam).
Makeup & Oil Removal
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Primary use case is removing makeup and sebum; several reviews specifically note effectiveness even with minimal product quantity required.
Heavy Makeup Scenarios
Users with heavy eye makeup or makeup-intensive routines rely on this balm as a dedicated makeup remover before secondary cleansing.
No Emulsification Required
Some users note the product works effectively without requiring water emulsification, though others follow traditional balm cleansing protocol with water addition.
Layering with Other Products
At least one user combines it with complementary UIQ products (mist mentioned), suggesting multi-step routine integration.
