— · Makeup
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4.7
88 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Character licensing appeal
Consumers explicitly stated they purchased for the My Melody and Kuromi character designs, with multiple mentioning they are fans of these Sanrio characters and wanted them for their collections.
Packaging and aesthetics
The majority of reviews highlight that cute packaging and visual appeal were the primary purchase drivers, with many saying they bought it specifically for the case design rather than the product itself.
Gift-giving occasion
Multiple reviewers mentioned purchasing as gifts for daughters and family members who love these characters, indicating strong appeal for gifting segments.
Scent and flavor profile
The grape soda scent was frequently cited as appealing and delicious-smelling, motivating purchases among consumers who value fragrant lip balms.
Repurchase loyalty
Several reviews explicitly mentioned buying it again, indicating satisfied repeat customers who found the balance of aesthetics and performance worthwhile.
How they use it
Daily light application
Consumers report using it as an everyday lip balm for light moisture and color, though many note it requires frequent reapplication throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Sparingly for preservation
Some buyers use it sparingly because they view it as a collectible item, applying it only occasionally to preserve the product's appearance.
Winter seasonal use
One reviewer mentioned using it during winter months when lips are prone to dryness, alternating with other soda-themed balms for better hydration.
Non-functional collection item
Multiple reviews indicate the product is purchased and kept unopened or unused as a display piece for character fans, suggesting it serves primarily as a collectible.
Casual daily wear with light tinting
Reviewers describe wearing it for natural-looking lips with subtle color and shimmer suitable for everyday outings without bold makeup.
