— · Cleanser
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4.6
89 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and YouTube Recommendation
Multiple reviews cite purchases following Director Pi's YouTube channel recommendations, indicating strong influencer-driven demand and brand trust.
Ingredient Quality and Safety
Consumers specifically mention clean ingredients and safety profiles as primary purchase drivers, with some highlighting the mild acidic pH preference over alkaline alternatives.
Repurchase Loyalty
Numerous reviews indicate 2nd, 3rd, and repeated purchases, with customers returning after positive initial experiences and positive word-of-mouth.
Suitable for Sensitive and Oily Skin
Buyers purchase this product for combination, oily, and acne-prone skin types, seeking a gentle alternative to harsher cleansers that would over-dry their skin.
Price and Value
Reviews note competitive pricing and good value for money, especially when purchased on sale or compared to other Korean skincare brands.
How they use it
Daily and Alternate-Day Use
Most reviews indicate daily usage as a morning and/or evening cleanser, though some sensitive skin users limit to 3x per week or every other day to avoid irritation.
Makeup and Sunscreen Removal
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers report using it as a secondary cleanser after makeup remover to remove residual makeup, oil, and sunscreen effectively.
Seasonal Application
Several reviews mention increased usage during summer months when sebum production is higher, with some rotating it in and out of their routine seasonally.
Small Amount Needed
Multiple users note that a very small amount foams well and cleanses effectively, requiring minimal product per wash.
