— · Makeup
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4.6
115 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Reputation & Influencer Discovery
Multiple reviewers mention buying based on hearing recommendations about DEAR DAHLIA or discovering the product on Instagram and social platforms, indicating strong brand awareness and influencer-driven interest.
Skincare-First Formulation
Consumers deliberately purchased this product for its high skincare ingredient content (PDRN, moisturizers) and gentle formula suitable for sensitive or reactive skin, seeking an alternative to heavy foundations.
Repurchase & Loyalty
Several reviews explicitly state this is a second or repeat purchase, with customers expressing intent to continue buying due to consistent performance and natural results.
Convenience & Multi-Function
Buyers attracted to the 2-in-1 SPF40 sunscreen plus BB cream combination and quick application time (5-minute makeup), plus included travel-size gifts making it a practical bundle.
Shade & Tone Match
Reviewers specifically praise the shade range (21N, 21C Rosy Light noted) and natural pink/warm undertones that suit Asian skin tones without greyish cast, addressing a key gap in the market.
How they use it
Daily Lightweight Base
Primarily used as an everyday base for those preferring minimal makeup or natural looks, often applied with fingers for ease and blendability throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lazy/Quick Makeup Routine
Popular choice for busy mornings or when makeup application time is limited, functioning as a one-step tone-evening solution instead of full foundation routine.
Layering with Skincare & Primers
Frequently combined with moisturizing creams, primers (especially aqua squalane), and included puff/prep tools to optimize hydration and extend wear time, particularly on dry skin.
Sensitive Skin & Reactive Skin Care
Used by consumers with reactive, combination, or easily irritated skin as a gentler alternative to traditional foundations, often selected specifically for non-irritating wear.
Seasonal & Climate Sensitivity
Best suited to cooler/drier seasons and winter use; reviewers note performance issues in hot, humid, or summer weather where it may become oily on T-zone or break down more quickly.
