Pore-covering reputation
The majority of purchasers bought this product specifically because of its marketed pore-blurring capability and positive reviews highlighting pore minimization, particularly for the T-zone and cheek areas.
Influencer and social proof
Several reviews mention buying based on YouTube influencer recommendations (e.g., Just_sonjoohee) and popular online reviews across marketplaces, indicating strong social amplification.
Oil control for oily skin
Consumers with oily skin and T-zone concerns purchased it seeking oil control and matte finish without heaviness, attracted by claims of lightweight formulation.
Primer routine need
Some buyers purchased as a replacement or addition to their existing primer routine, looking to improve makeup longevity and base smoothness.
Gift purchases and family use
A few reviews indicate the product was purchased as a gift or shared within families, suggesting appeal as a beauty gift item.