— · Cleanser
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4.0
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and viral marketing influence
Multiple reviewers mentioned purchasing after seeing the product promoted online or on social media, indicating strong digital marketing reach and influencer recommendation impact.
Blackhead removal claims
Several consumers specifically bought it expecting blackhead reduction; this was a primary marketing claim driving purchase intent, though results were mixed.
Ingredient reputation (niacinamide and tranexamic acid)
Consumers were attracted to the named actives, with tranexamic acid cited for brightening benefits and niacinamide for deep cleansing properties.
Unique texture appeal
The gel-like, slime-like consistency was a novelty factor that drew curious consumers, especially those familiar with similar Korean products like ANUA rice cleansers.
How they use it
Deep cleansing routine step
Users incorporated it as a dedicated deep cleansing treatment within their skincare routine, not as a daily replacer but as a weekly or periodic intensive step.
Dual-use as mask and cleanser
Some reviewers noted the product doubles as a face mask due to its texture, allowing leave-on treatment benefits before rinsing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Sebum and pore-targeted use
Consumers with oily skin and pore concerns applied it specifically to address sebum absorption and blackhead-prone areas.
Extended rinsing required
Multiple users reported needing extended water rinsing due to the sticky, foamy formulation that did not easily wash away.
