Price and bundle promotions
Many buyers cite the 1+1 set deals and generally low price as the reason for purchase, calling it a great bargain compared to premium brands.
Reputation for waterproof/long-lasting formula
Reviewers frequently mention having heard or read that the product is 'anything proof' and buying it specifically to test claims of smudge- and cry-proof performance.
Repurchase/loyalty
A large share of reviews explicitly state this is a 2nd, 3rd, or 4th+ repurchase, indicating strong brand and product loyalty driving continued buying.
Brand trust (WAKEMAKE)
Some reviewers note trusting the WAKEMAKE brand overall based on prior good experiences with its other eyeliners or products.
Gifting
Several reviewers purchased the product as a gift for mothers or friends, citing its reputation as a reliable, easy-to-use eyeliner.