Brand loyalty and product line expansion
Many consumers who already use Kundal shampoo, body wash, or treatment products purchase the lotion to complete their skincare routine and maintain scent consistency across multiple products in the same line.
Repurchase after successful trial
Significant evidence of repeat purchases indicates high satisfaction; consumers who buy travel sizes often upgrade to full sizes, and those who finish bottles repurchase immediately rather than experimenting with competitors.
Distinctive baby powder scent reputation
The specific baby powder fragrance is a primary purchase driver, with consumers actively seeking this product because they love powdery scents and have difficulty finding alternatives with similar olfactory profiles.
Scent complementarity with other products
Consumers intentionally purchase the lotion to layer with and amplify the scent of other Kundal products with matching baby powder fragrance.
Recommendation from friends and influencers
Direct mentions of friend recommendations and implied social influence through platform activity (Instagram, TikTok) contribute to purchase decisions, particularly among younger demographics.