— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/idol association
Multiple reviewers explicitly say they bought a shade because IVE's Wonyoung wore it or it was her 'pick,' driving trial of specific colors like Seoul Girl.
Brand loyalty and repurchase
Many reviewers note this is their 2nd-5th tube of the Jel-Fit line or of Amuse products generally, citing consistent quality across purchases.
Sale/discount pricing
A large number of Japanese and other reviews mention buying because the product was heavily discounted or bundled in a set, calling it a great deal.
Wide, flattering shade range
Reviewers frequently mention choosing this tint because the 11-shade lineup includes options for both warm (yellow) and cool (blue) undertones, deep and light skin tones.
Gifting
Several reviews state the tint was purchased as a gift, citing cute packaging and universally flattering color as reasons it's a popular present.
How they use it
Daily lip color/base step
Many describe it as their everyday go-to lip product used alone for a natural MLBB look without needing extra concealer or liner.
Layered with gloss or lip liner
Skin concerns raised — and how the product addressed them
✓The majority of reviewers say the gel formula keeps lips hydrated and does not dry them out even after long wear, though a smaller group felt it dried out quickly or left flaking.
✓A few reviewers with sensitive or 'weak' lips reported the formula was gentle enough to use without irritation, describing it as comfortable for delicate lips.
✓The 11-shade range let many buyers find undertone-appropriate options (warm vs. cool), though several still found their chosen shade didn't complement their complexion as expected.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some reviewers add a gloss on top for extra shine or use lip liner/contouring before applying the tint for a fuller lip effect.
Reapplied throughout the day
Several note re-touching after meals or several hours since the glossy top layer fades faster than the underlying stain.
Applied for gradient/blurred lip looks
Reviewers in Japan describe dabbing and blurring the edges for a gradient tint effect popular in K-beauty makeup looks.
Collected across multiple shades
A notable subset of buyers own 3-8 shades, mixing colors depending on season, skin tone, or outfit.
✓While most praise long-lasting stain, a subset explicitly complains the tint or gloss faded faster than advertised, indicating inconsistent longevity across users.
✓A couple of reviewers warn the gel formula can settle into and emphasize lip wrinkles/texture, recommending extra moisturizing prep beforehand.
Concerns and outcomes summarized from reviews; percentages are approximate.
