— · Cleanser
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4.8
210 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Positive word-of-mouth and reviews
Many buyers cite seeing high ratings, K-beauty YouTubers, or Instagram influencers recommending the product before purchasing.
Repurchase/loyalty
A large share of reviews are repeat purchases (some noting their 4th or 5th jar), indicating strong retention once tried.
Same-brand line completion
Customers who already use beplain's Mung Bean Foam Cleanser often buy the balm to build a full cleansing routine (double cleanse).
Curiosity about gentle milk-balm format
Reviewers frequently mention wanting a gentler alternative to traditional oil cleansers, especially for dry or sensitive skin.
Travel-size bonus samples
The bundled 3ml mini balms are cited as a purchase incentive for travel convenience and trial before committing to full size.
How they use it
First step of double cleanse
Most reviewers use it as an oil/balm-based first cleanse to dissolve makeup and sunscreen, followed by a foam cleanser.
Daily use
Many use it every day, both on makeup and no-makeup days, as part of their regular routine.
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report the balm cleanses without leaving skin feeling tight or dry, even for self-identified dry skin types.
✓Multiple users describe visible removal of sebum plugs and blackheads with a gritty sensation during massage, especially around the nose.
✓Many sensitive-skin reviewers report no stinging, redness, or breakouts, differentiating it from other cleansing balms/oils they've tried.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reduced frequency for some
A subset use it only 1x/week or occasionally for deep pore cleaning while relying on gentler cleansers daily.
Massage/emulsification technique
Users apply to dry skin, massage in circular motions until it turns milky, then rinse with water to emulsify.
Seasonal preference
Frequently mentioned as especially good in winter/dry seasons due to its moisturizing, non-stripping finish.
✓The balm is praised for effectively melting away waterproof makeup and sunscreen, though a minority note heavy makeup may need a second cleanse.
✓Several acne-prone users say it doesn't trigger breakouts, though a few oily-skin reviewers found it too rich for their needs.
Concerns and outcomes summarized from reviews; percentages are approximate.
