Brand trust / repeat purchase
A large share of reviewers are existing JUNGSAEMMOOL cushion users (especially of the Skin Nuder line) who bought this as a new variant, citing the brand's consistent quality as 'never a miss.'
Influencer/YouTube recommendation
Multiple Japanese reviewers specifically cite seeing the product on YouTube (e.g. 'スプスプちゃん') or trending on social media as the reason for purchase.
Seasonal/summer-use need
Many buyers sought a lighter, less heavy formula than their usual JUNGSAEMMOOL cushion specifically for hot, sweaty summer wear.
Bundle/value promotions
The set including refill, mini setting powder, and extra puffs was frequently mentioned as a strong incentive, with reviewers calling it 'a great deal' or 'gift-like value.'
Mesh applicator novelty
Curiosity about the new mesh dispensing technology (vs. sponge-soaked cushions) motivated first-time buyers of this format.