Scent reputation and variety
Consumers frequently cite the luxurious, strong, and distinctive scent as the primary motivation. Multiple reviews mention purchasing specifically because of positive reviews about fragrance, with one reviewer noting 60+ scent options available, encouraging exploration of different variants.
Influencer and social media recommendations
Several reviews explicitly mention YouTubers and influencers (e.g., 'Terry') as drivers of purchase decisions, with consumers buying based on promotional content and platform visibility rather than prior personal experience.
Repeat purchase and brand loyalty
Multiple reviews from existing users indicate repurchasing the same product or exploring other scent variants, suggesting satisfaction with core formula performance and scent quality that drives customer retention.
Effective exfoliation and skin softness results
Consumers describe noticeable results including soft skin, excellent dead skin cell removal, and gentle exfoliation, positioning efficacy as a secondary but important purchase driver alongside scent appeal.
Value and product size
The 300g jar is frequently described as providing good value and described as a 'big jar,' with the generous quantity influencing purchasing decisions for budget-conscious consumers.