— · Makeup
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4.6
84 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat purchase / Brand loyalty
Multiple consumers explicitly mention buying it again after prior successful use ('On my second one,' 'リニューアル前から使ってます,' 'I've tried many brands of eye pencils, but personally, this product fits the best'). Strong indication of satisfied customer retention.
Social media / Influencer-driven discovery
At least one reviewer mentions purchasing after watching an Instagram ad, and the product shows high engagement on TikTok and Instagram platforms. Korean beauty influencer endorsement likely drives international awareness.
Waterproof / longevity claims
The 'Double Effect Waterproof' claim is the primary purchase driver. Consumers explicitly seek this product for its reputation as an exceptionally durable, non-smudging eyeliner suitable for long wear and humid conditions.
Attractive color range and quality reputation
Reviewers note appealing shade options (matte brown, cinnamon mocha, black) and comment that the product delivers on color promise. Korean cosmetics brand prestige motivates purchase among international buyers.
Price value and promotion access
Several reviewers mention buying during sales ('セールでとっても安かった,' 'Easy to use it, It's a great value for the price'), and note stock availability on OliverYoung when brand's own shop is depleted.
How they use it
Under-eye and tear-duct focus
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The most frequently cited application is on the tear bag (涙袋) and under-eye waterline. Reviewers consistently apply it along the lower lash line for brightening or definition.
Multipurpose eye makeup (liner + shadow)
Consumers use it as both eyeliner and eyeshadow, layering or blending to expand makeup versatility. Some note it works well for creating natural, softened lines on the upper lid.
Daily wear and extended wear scenarios
Common usage spans from everyday makeup to extended wear (one reviewer wore it continuously for 36 hours). Regular re-application during the day is mentioned, though durability varies by individual skin oiliness.
Mood-based color rotation
Reviewers indicate owning multiple shades and rotating them by preference or occasion. Repurchase of the same shade is frequent, but trying new colors is also common.
Oily skin adaptation
Particularly popular among consumers with oily eye areas or sweaty conditions. One reviewer notes 'I have an oily eye area and eyeliner often doesn't wear well…This one stays on and doesn't look messy.'
