Repeat/loyal purchase
Many reviewers state this is their 2nd-10th purchase or that they have used CLIO cushions for years, indicating strong repurchase loyalty within the brand line.
Value bundle (refill + puff + base prep)
Reviewers frequently mention buying because the set includes a refill, multiple puffs, and a bonus primer/base prep, making it feel like good value, especially during sales.
Gift purchases
Several reviewers bought it as a gift for mothers, sisters, or friends, often citing dry skin needs or brand reputation as the reason.
Influencer/blogger recommendation
A few reviewers mention purchasing after seeing a favorite blogger or influencer recommend it.
Reputation for dry-skin suitability
Many buyers specifically sought it out because prior research or reviews indicated it works well for dry and sensitive skin without caking or clinging.