Brand reputation and loyalty
Many buyers cite years of trust in the Jungsaemmool brand and repurchase this specific line repeatedly, treating it as a holy-grail staple they restock during sales.
High coverage reputation
Reviewers sought this cushion specifically for its reputation of covering dark spots, freckles, scars, and acne better than other cushions or even concealer.
Word-of-mouth and compliments
Several buyers purchased after friends or family complimented their skin while wearing it, or after reading online recommendations/YouTube reviews.
Gifting for family members
A notable number of reviews describe buying it for mothers or sisters, often citing the recipient's satisfaction and repeat use.
Sale/discount pricing
Many consumers mention purchasing during Olive Young sales to get a better price, since the product is considered pricier than other cushions.