Brand loyalty and product reformulation
Many consumers are long-time Innisfree users (5+ years mentioned) who repurchased after the product was renewed. They specifically noted improvements in the updated formula, such as better oil control and reduced slickness compared to the previous version.
Oil control efficacy
Consumers with oily skin explicitly purchased this product for its proven ability to minimize sebum and maintain a matte finish throughout the day, with some noting visible reduction in shine even after 1 hour compared to other sunscreens.
Tone-up and brightening effect
The pink tone-up formula is a key purchase driver, with reviewers noting that it provides natural brightening and creates a clean, hygienic appearance without requiring additional makeup.
Makeup base alternative
Multiple consumers bought it as a foundation replacement or makeup primer, appreciating its ability to soften skin and provide coverage while serving a protective function.
Influencer/social recommendation
At least one purchase was influenced by content creator Ayoung's winter travel video featuring the product, indicating strong social media marketing reach.