— · Makeup
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4.7
521 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ultra-thin, precise tip
Reviewers repeatedly cite the skinny pencil tip as the main draw, saying it lets them draw individual hair-like strokes and fix mistakes easily, unlike thicker competitor pencils.
Natural, hard-to-find shade range
Many buyers specifically sought the cool-toned ash/gray-brown or taupe shades that flatter black or dark brown hair and said similar tones are unavailable from domestic Japanese or Western brands.
Affordable price / high value
Numerous reviews highlight the low price relative to quality, often noting a built-in spoolie brush is rare at this price point, driving perceived cost-performance ("コスパ").
Repeat purchase / loyalty
A very large share of reviews mention buying their 2nd-7th+ tube, describing it as a 'holy grail' or must-have staple they restock repeatedly.
Influencer and word-of-mouth recommendation
Some buyers mention discovering the product via YouTubers, makeup artists, or SNS posts, or through good online reviews before purchasing.
How they use it
Daily brow-shaping step
Most reviewers use the pencil every day as part of their regular makeup routine, often as the final detailing step after brow powder or gel.
Skin concerns raised — and how the product addressed them
✓Reviewers say the fine tip allows them to draw individual hair-like strokes to fill gaps naturally without looking overdrawn.
✓Lighter, cool-toned shades let users tone down and soften naturally thick or dark brows for a more subtle look.
✓Several reviewers with bleached brows found the lighter ash tones matched well and gave a soft, natural correction.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered with brow powder/mascara
Many combine it with brow powder for base fill and brow mascara/tint for color unification, using the pencil mainly for hair-like strokes and touch-ups.
Multi-shade ownership
Given 11 shade options, users commonly own 2-3 colors to match different hair tones, bleached brows, or desired intensity.
Used beyond brows
Some reviewers repurpose it to shade the under-eye tear trough area, as a subtle eyeliner, or even as a lip contour pencil.
Travel-friendly, light use
Its slim, lightweight form factor is favored for travel and touch-ups, though a few note the length makes it slightly awkward to pack.
✓A few reviewers noted the pencil doesn't glide well on very dry skin, recommending moisturizing or priming the brow area first.
✓Some users repurposed the pencil to softly shade the tear-trough area, reporting a natural, non-irritating effect.
Concerns and outcomes summarized from reviews; percentages are approximate.
