Gift-with-purchase keyring/charm
A very large share of reviewers say they bought the palette specifically for the bundled keyring, charm, or brush, calling it 'more detailed/cute than expected' and a strong incentive to purchase.
CLIO brand trust and repurchase
Many reviewers say they have used 'every CLIO palette' before or are buying a second/third color because previous purchases performed well, indicating strong brand loyalty and repeat-purchase behavior.
Collectible collaboration packaging
The Royal Edition's Korean-tradition-inspired box and case design (butterfly motif, drawstring pouch) drove impulse and 'jacket buy' purchases, with several buyers citing the packaging alone as the reason to buy.
Compact, travel-friendly format
Reviewers frequently mention choosing this 6-pan size over larger 10-12 color palettes specifically because it is easier to carry while traveling or fits neatly in a makeup pouch.
Price/value promotions
Several reviews mention buying during a sale or because it was 'cheap,' and note good cost-performance (CP值) relative to quality received.