— · Makeup
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4.8
128 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Hello Kitty Brand Collaboration
The majority of purchases are driven by the cute Hello Kitty packaging and design. Many consumers explicitly state they bought it for the adorable case despite being familiar with the base product, with the collaboration being the deciding factor.
Existing Product Loyalty
Multiple reviewers mention they are repurchasing the same WAKEMAKE powder they have used multiple times before, now in the limited-edition Hello Kitty version to add to their collection.
Positive Word-of-Mouth & Influencer Recommendations
Several consumers mention they heard good reviews online, saw YouTuber advertisements, or had friends recommend the product before purchasing, indicating strong social proof.
Attractive Pricing & Promotions
Many reviews highlight purchasing during sales or special promotions, noting the product is affordable or offers good value, particularly when discounted.
Color Correction & Brightening Claims
Some buyers specifically chose this product after reading comparisons to premium brands like Givenchy or hearing about its tone-evening and brightening properties.
How they use it
Daily Setting & Mattifying Powder
Most users incorporate it as a daily makeup setting step to control oil, set foundation, and create a matte or soft-focus finish that lasts throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Application with Puff & Brush
Reviewers use the included Hello Kitty puff for application, though some prefer using brushes for better control and to minimize messiness with the loose powder formula.
Targeted Color Correction
Users apply the different colored powders (pink, white, blue tones) to specific areas—such as under eyes, cheekbones, or areas of redness and dullness—to brighten and correct skin tone.
Seasonal Use
Some consumers note preferring this powder in summer for oil control, while others mention it works year-round but may feel drying in certain seasons or for specific skin types.
Layering with Other Makeup
Reviewers describe using it over foundation and other makeup products, noting it blends well and does not interfere with the base makeup performance.
