— · Cleanser
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4.9
59 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase Loyalty
Multiple long-term users (some since 2018-2021) explicitly bought this set again because they trust the formula. The bundle pricing encourages bulk buying among established fans.
Value & Bundle Pricing
Consumers frequently mention the set offers exceptional value—two 100ml jars plus lip/eye remover and sample packs at promotional prices, often compared favorably to premium competitors like Clinique.
Ingredient & Formula Reputation
Reviewers cite the balm's gentle, non-irritating formulation as key drivers, especially those with sensitive skin or who previously experienced issues with oil-based cleansers causing breakouts.
Gift & Travel Convenience
The bundle's included samples and compact sizing make it attractive for gifting and travel; several reviews explicitly mention purchasing for these purposes.
Influencer & Social Visibility
One review notes the product's popularity 'on the internet,' and the international language diversity in reviews suggests strong TikTok/Instagram buzz among Gen Z consumers.
How they use it
Daily Cleansing Routine Step
Reviewers describe using it as their primary makeup remover daily, often as the first cleanse before secondary cleansing or as a standalone solution requiring no double-cleanse.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Waterproof Makeup Removal
Consumers specifically test it on heavy, waterproof makeup and eyeshadow, noting it removes stubborn products without scrubbing or tugging.
Blackhead & Pore Maintenance
Several users apply it as part of acne/blackhead management routines, sometimes layering it with other treatments (e.g., BHA) for enhanced results.
Seasonal & Travel Use
Multiple references to buying during sales for bulk stockpiling and carrying samples during travel, indicating frequent or intensive consumption patterns.
