Cute, giftable packaging
Many reviewers cite the adorable packaging and bundled mini keychain jelly as a key reason for purchase, often buying it specifically as a gift for daughters, nephews, or friends.
Brand loyalty / repurchase
Numerous reviewers say this is their 2nd, 3rd, or 4th fwee jelly pot purchase, indicating strong repeat-buy behavior driven by trust in the brand's formula and past positive experiences.
Multi-use versatility
Buyers are attracted by the promise of a single product usable as both lip tint and cream blush/highlighter, reducing the need for multiple products.
Hype / popularity
Several reviews mention having waited for the product to launch on Olive Young Global or buying because of the hype around the 'pudding pot' predecessor line.
Affordable price point
A number of reviewers explicitly mention getting a good deal or finding it affordable, especially when purchased as part of a discounted set.