— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.7
132 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/Celebrity Endorsement
Multiple reviews mention buying specifically because Korean idols (notably 하투하/Hatu) were seen using or modeling the product. This brand association drives trial purchases among K-beauty enthusiasts.
Dual-End Convenience
Consumers repeatedly cite the appeal of having both highlighter and shadow in one pencil, reducing the number of products needed for complete aegyo-sal makeup. This efficiency is valued for travel and on-the-go touch-ups.
Affordable Pricing with Bonus Items
Buyers appreciate the reasonable price point combined with bonus single eyeshadows included in promotional sets, creating perceived value that encourages initial and repeat purchases.
Repurchase Loyalty
Several reviews explicitly state customers are buying again (colors 03, 04, 05 purchased in sequence), indicating strong product satisfaction and willingness to collect different shades.
Aesthetic/Cute Factor
Packaging and color aesthetics are frequently cited as purchase drivers, especially among younger consumers attracted to kawaii/cute design and trendy pink makeup looks.
How they use it
Primary Use: Aegyo-sal (Tear Bag) Makeup
The overwhelmingly dominant use case is creating and enhancing under-eye tear bags. Consumers use the lighter pencil for the full tear bag area and the darker shade for shadow definition.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering Over Eyeshadow Base
Multiple users note that applying over pre-existing eyeshadow (rather than solo application) improves wear and prevents creasing or rolling throughout the day.
Quick Daily Makeup Routine
Users report using this as a one-step under-eye solution for time-pressed mornings, appreciating that it completes eye makeup without requiring brushes or additional products.
Touch-Up/Portable Use
Consumers frequently mention keeping the product in makeup pouches for midday touch-ups and on-the-go use, particularly appreciated for its compact dual-ended format.
Seasonal/Occasion-Based Application
Some users note the product works year-round but may perform differently in extreme heat (mentioned concern about summer portability due to potential softening of pencil).
